About the company:
Merge is a regulated fintech infrastructure platform that enables enterprises to move money across the globe using stablecoins and real-time payment rails. Our platform offers stablecoin on/off ramps, multi-currency accounts, global real-time payments, and intelligent reconciliation - all through a single API.
We are backed by top tier investors such as Octopus Ventures, Coinbase Ventures, Hashed, and Ethereal Ventures, and trusted by fintech companies, investment platforms, marketplaces, and corporate treasury teams across Europe, the Americas, Middle East and Asia.
About the Role
We’re looking for an exceptional Marketing Lead to own Merge’s global marketing strategy and execution. This role owns the brand narrative, demand generation engine, product marketing, and industry presence that will position Merge as the leading cross-border payments platform for enterprises. The ideal candidate is both strategic and execution-oriented - comfortable building scalable systems for awareness, acquisition, and lifecycle engagement.
Key Responsibilities:
Brand Awareness
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships that highlight Merge’s role in faster, cheaper, better cross-border payments for enterprises
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
Demand Generation
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
- Develop and manage multi-channel campaigns that span content, digital, and event marketing.
Product Marketing
- Lead marketing strategy for new products, corridors and platform features
- Develop sales enablement materials that communicate Merge’s unique value to clients including sales decks, one-pagers, studies, and objection-handling guides
Events
- Establish Merge as a key player at leading global fintech, payments, and stablecoin events.
- Ensure marketing activities reinforce Merge’s credibility and generate qualified interest from enterprises.
Requirements:
- 6+ years of experience leading marketing in fintech, payments, or enterprise B2B technology, and a strong understanding of stablecoins
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally
- Experience in high-growth or startup environments
- Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making
At Merge, we're building the financial infrastructure that the future of global commerce will run on. If that sounds like